Landing page is an essential component of online marketing of any company, they allow making a specific offer to increase the conversion of visitors to the website. This is where the moment of truth is defined, when a person ceases to be a simple visitor to become a subscriber to your list of email client or your business.
Table Of Content
- 1 What is Landing Page?
- 1.1 Top Landing Page Optimization Tips
- 1.1.1 #1 Design of Landing Page
- 1.1.2 #2 Eliminate Navigation
- 1.1.3 #3 Keep everything clear and concise
- 1.1.4 #4 Use lists to make the information easily understandable
- 1.1.5 #5 Use facts
- 1.1.6 #6 Less is More
- 1.1.7 #7 Call-To-Action
- 1.1.8 #8 Essential elements placed at the top
- 1.1.9 #9 Add icons to share on social networks
- 1.1.10 #10 Use only relevant images
- 1.1.11 #11 Form with fewer fields
- 1.1.12 #12 Test Test Test
- 1.1.13 #13 Understand the Audience
- 1.1 Top Landing Page Optimization Tips
What is Landing Page?
A landing page is the page within your site where a visitor “lands” from an advertisement, an email or a promotional banner on your site, to take a desired action such as buy, subscribe to a list, download a series of videos or join a conference. This page is used to receive visitors instead of sending them to the home
An effective landing page clearly explains what the visitor will get and how to get it. It has no visible menu navigation links to other pages or other distractions to divert him from the desired action.
There are some practices every marketer should consider while optimizing these pages. So, here this I am going to share some of the best tips for Landing Page optimization to help you in conversion.
Top Landing Page Optimization Tips
#1 Design of Landing Page
Although perfected all other respects, if the design is unprofessional every effort will not help. According to a recent study, 94% of visitors distrusts or rejects a website for their appearance. In other words, you cannot afford to lose customers for not having a professional design.
Remove the main menu and other links that may distract the user. When a landing page wants to achieve a particular objective, such a sale, it is very important that this page have the minimum elements to prevent the user from being distracted with something else.
There are many cases in which a user enters your website with the preconceived idea of hiring a service or purchase a product, and thanks to other elements like the menu, a banner ad, etc., can create a distraction and not end the process.
#3 Keep everything clear and concise
Every information must be clear and concise. The brain remembers well between 3 and 4 options at the same time. In this page should not excess to provide information to the user, because normally all that is achieved is that confuse the user.
#4 Use lists to make the information easily understandable
A simple Snap shot, you have to know what you are going to find, so the best option is to write headlines and use such labels H2 or H3, to order and easy viewing.
#5 Use facts
Always try to use facts. For example, “the best restaurant in town” rather than only restaurant or buy one now to get one free/buy and get 50% off today etc.
#6 Less is More
The expression “Less is more” on the Internet is increasingly valuable and this is because each step rather than having to make a user to follow a procedure within your web will be a greater percentage of abandonment. So keep your text simple and to the point.
The other requirement for this page success is to use a call-to-action. Button call to action is the cornerstone of your page. It is what the user visually seek to carry out the action, for example “Join Now” or “Free Trial”, etc. It seems obvious but it is not, because in most of the forms you will find “SEND” or something.
#8 Essential elements placed at the top
At first glance, it must be clear what you want to do for the visitor of this website, download something, sign up for a webinar etc. In order to accomplish this, design your page so that all important items you want the visitor to see are at the first glance, never below the line from which we have to scroll with the mouse. To be sure if you’re doing it correctly yourself these questions from the perspective of the consumer:
- Where am I? What is the purpose of this page?
- What are you offering me?
- Does the page tell me what I have to do to get the offer?
It’s inevitable that social networking benefit us and give us promotion, so it’s a good idea to place the icons of social networks to try to make the whole user that you liked the site can share in a fast and easy.
This will give us much more visibility and disseminate the landing page specifically sharing and not the main page.
#10 Use only relevant images
Put any irrelevant image on the website can be seen as spam by search engines and can ban your site. So it is always important to use only appropriate and relevant images. Picture says more than words made things. Therefore, it is always good to use the images on the. When a visitor comes to your website to get the right information, it is necessary to adequately provide the desired information. This may be possible using images related to it.
#11 Form with fewer fields
It is the key point conversion. Normally a form with fewer fields gets a higher number of conversions, but it is not always so. Be aware that sometimes the lack of questions on the form can lead us to poor information leads, making it difficult to close the sales cycle. It is best to try to see what works best for you.
#12 Test Test Test
Remember when we said that was the best strategy to try to increase conversion rates? Before you implement changes based on any of the above tips, carries out a test A / B to see if these factors actually influence the conversion of your page brand. At least It tests two different versions of a page to see how different changes affect your numbers.
#13 Understand the Audience
When composing the benefits, you must first understand the audience to which you want to get to emotionally connect with. If you write for everyone, you end up not connecting with anyone. Plus add your contact details for your audience.
Do share with us which ones are you using from these and how do you use to optimize your website conversion pages in other ways?.. 🙂