In this article, I will talk about On-Page SEO and its techniques. It is one of the most important part in the positioning of websites, although it often goes unnoticed but it is more powerful then we think.
Table Of Content
- 1 What is On-Page SEO?
- 1.1 Well optimized On-site SEO give us,
- 1.2 Awesome On-page SEO Techniques
What is On-Page SEO?
On-page SEO is a set of internal factors that influence the positioning of a website. As defined in general terms, we can say that SEO on page optimization is on our own website that is something that is within our power is in our hands and optimize it. The aspects we can change ourselves on our page as:
- The Title
- Meta Tags
- The URL
- Heading Tags
- Keyword Targeted Content
- User Friendly Content
- The attribute <alt> in the pictures
- The web structure
- Internal Links and Outbound Links
Optimize On-page SEO is an essential process that every website should take care if you want to appear in search results.
Well optimized On-site SEO give us,
Report about our content
Search engines tell what the main topic of our pages is paramount. So we get that when someone searches Google related to our content we consider when to show in their results.
To learn how to identify content it is necessary to make a keyword research. This will help us know how we focus our current content and those who want to create in the future.
The authority of a domain is a value that search engines use to know whether a page is not trusted. This value is confidential information that only has access seekers themselves.
Before Google used its own method, known as PageRank, to identify whether a website was relevant or not. Currently the PageRank plays a less important role in the SEO, especially since updates are very rare.
There are also rankings done by outside companies that use their own metrics to define the authority of a domain. For example the Moz, which can consult their tools Moz Open Site Explorer(https://moz.com/researchtools/ose/) or Mozbar(https://moz.com/products/pro/seo-toolbar)
The first goal to start positioning in Google is the indexibility. If our pages are not indexed in search indexes, it is impossible to appear in the SERPs. Having a good web structure and a well optimized internal linkage will facilitate the process of indexing our pages.
Awesome On-page SEO Techniques
Identifiction of the most appropriate keywords
The first step is to identify 2-3 major keywords for which you want to position the main page and should identify the keywords of internal pages that we want to position. It is best to position the product pages because they are closer to convert the user to get into a buyer (and also receive more qualified traffic). To identify the keywords, you need SEO tools.
Having identified the main keywords, you have to optimize page content to fit the keywords for which you want to position. That means your keyword should be properly distributed in the texts of the web: title, first paragraph, a caption and a section of text in the middle. If you are not in the content, you can hardly position yourself well for that keyword.
In addition to optimizing the content, it also imports the HTML tags we use. The captions should appear in “h2”. It also proves that part of the contents using italics and bold to give them more strength. With this plus double simplify your reading speed and user experience improvements. Do not serve the giant blocks of text, because no one reads.
There are two very important tags: the meta-title and meta-description. The meta-keywords are not as relevant when a content position. Meta title should include the keyword for which you want to position, and if it is the beginning of the sentence, the better. The same applies to the meta-description, where you have to include the keyword, synonyms and related words.
Optimize images from your site
Images must conform to a reasonable size and weight; in addition, it should fill the tags “title” and “alt” with some text, it is, if you include a keyword better. It also fills the description of the image.
Internal links to your site make it more easily tracked by search robots. But also help the user to move between web pages to others, thus improving your browsing experience with the page.
Improves user experience
This may seem abstract, but it is not. This is the page to go fast (which depends on many technical factors, from the hosting you are using the structure and composition of the code), but it is visual and intuitive, following the basic principles of web design. Of course, you should be an adaptive design so it can be displayed properly on mobile devices such as tablets or smartphones.
Hope this article have been helpful to you. You can share other practices apply to improve on-page SEO and feelfree to ask anything regarding this. 🙂